When most people think about ’branding,’ they think of a logo. But for solopreneurs, wellness practitioners, and creative service providers, a logo is only a tiny piece of the puzzle. To truly attract the right clients and build trust, your branding needs to be more than just a set of rules. It needs to be an extension of you.

Crystal is a client I’d worked with on projects before, but when she told me she was soon to qualify as a life coach, I jumped at the chance to help her create her brand and digital presence from scratch - one that truly feels like her, and could help her stand out to prospective clients. She didn’t want to be another ‘stuffy’ coach in a sea of neutrals.

When Helen Weller - a passionate, queer personal trainer -approached me, she had a clear goal: to niche down and build a brand that speaks directly to the LGBTQ+ community. Together we created a brand that feels bold, joyful and 100% Helen.

Whether you are an aerialist, a cabaret artist, or a circus performer, your promotional imagery is often the first thing a booker or festival director sees. In the performing arts, a few phone shots of you training or performing at a gig isn't enough. You need high quality professional imagery that captures movement, power, and personality.

I initially posted this over on my Instagram as a carousel, and was umm-ing and ahh-ing as to whether to post all this, because now once I’d done it, I realised it's VERY RAMBLY!! However I thought it would be a good way for people to really know my professional background, and my journey as to how I got where I am today! My followers have all met me at completely different times in my life, so I thought it would be a good way to connect the dots, and maybe for you to find out something about me you didn't already know!

Why hire three different freelancers when you can have one cohesive vision? From the first photo to the final click of a "Book Now" button, I break down the power of integrated branding and how a one-stop creative approach can transform your professional presence.

Photos from a two‑day shoot at Palm Island Villa in Canggu, Bali, where I teamed up with acrobat‑model Gigi May (Trixie Mae Pixie) and model, performer and artist Lux Lucis.

For this chapter of Grace Neutral and FFTV’s Youtube series ‘Under Your Skin’ I spent a morning in February 2024 with Eliza Rose - the UK based DJ and music producer taking the UKG scene by storm, and who’s totally at ease in her own world.

Think of your website as your brand’s home. It’s where people come to visit, explore, and get a feel for who you are — before they ever meet you in person. Just like a house, it needs structure, character, and the right finishing touches to feel truly ‘you.’

That’s where I come in - think of me like your digital architect and interior designer, ready to build you the home of your dreams.

The next instalment in this series for Grace Neutral and her Youtube channel FFTV’s series ‘Under Your Skin’ (though I don’t think I am actually posting them chronologically - but never mind), was an interview with the brilliant Rosie Jones - the British comedian and writer, who has become particularly well loved and championed due to her candid, thought-provoking, and often hilarious (she is a comedian after all) accounts of what it’s like living with a disability - specifically, her first hand experience of having cerebral palsy.

Another brilliant guest on Grace Neutral and FFTV’s Youtube series ‘Under Your Skin’ in 2024 was Cat Burns. As one of many absolutely addicted to the BBC’s Celebrity Traitors right now, it was such an awesome surprise to not only see Cat starring as a contestant, but as one of Claudia Winkleman’s chosen traitors! I think we can all say (as of the 26th of October, anyway) that she’s absolutely killing it at deceiving everyone!

I visited the Phoenix Arts Club in central London to speak to and photograph Smashlyn Monroe - an incredible drag, cabaret and sideshow performer who’s been sober for over four years - and they reminded me exactly why this project is so important. Their honesty, strength, and clarity about what it means to stay sober in an industry built around alcohol felt deeply grounding, and I’m grateful to share their story here.

It was such an honour to be involved in the production of this unique interview series in 2024, whereby tattoo artist Grace Neutral interviews celebrities while tattooing them in her studio in East London, for her YouTube channel, FFTV. One of the most popular videos from the series was the interview with music legend, Rag N Bone Man.

Looking for a unique website that truly reflects your brand? Discover why every business, creative, or freelancer needs a custom-built website and how I can help by being your one-stop-shop for professional photography, creative branding and mobile-responsive Squarespace websites.

When booking a photoshoot, it can be tricky to know exactly what type of session you need. Do you just need a quick headshot, or would a personal branding shoot be better? Or maybe you're a performer or creative who needs something more striking and dramatic? In this post, I’ll break down the key differences between headshots, personal branding sessions, and promo shoots so you can choose the perfect option for your needs.

Strong event branding can make or break an event. From logo design and posters to photography and social media visuals, every detail matters. See how I helped Pandamonium Events and Ratchet create a bold identity that captures the energy of their unforgettable club nights!

An account from 2023 from Helena, a close friend of mine who at the time, had recently begun her addiction recovery journey. Exploring the nuances of sobriety and how subjective a process it can be, I photographed Helena in a space she holds close to her heart, despite its dark significance.

In 2022, I embarked on a photojournalistic project to tell individuals' stories of getting sober - photographing their portraits in locations that felt particularly poignant to them in their journey. My first subject was Rosy Pendlebury.

When Corinna invited me on a winter road trip to Wales in 2021, I couldn’t resist the opportunity – even though it was the middle of winter! Of course, I brought my camera along to capture the adventure.